DUE TO COVID I HAD TO SCRAP ALL ORIGINAL PLANS I HAD FOR MY FINAL PROJECT AND CAME UP WITH THE PROJECT "YOUNIQUE". AS I HAD TO DO MY FINAL PROJECT DURING THE PEAK OF THE PANDEMIC IT GAVE ME AN IDEA OF INCORPORATING WHAT WAS HAPPENING AROUND ME INTO MY WORK. SO, I STARTED TO PLAN A PLATFORM WHICH WOULD EVENTUALLY BECOME AN APP FOR A COMPANY CALLED YOUNIQUE. THIS APP WOULD BE THE KEY FOR ANYONE TRYING TO USE THE TIME IN THE PANDEMIC TO BETTER THEMSELVES. WHETHER THAT BE FITNESS, DIETING, MENTAL HEALTH AND MUCH MORE! YOUNIQUE WOULD HAVE YOU COVERED.
FROM THE NAME TO THE LOGO DESING ITSELF. it WAS IMPORTANT I SHOWCASED THIS WAS GOING TO BE AN APP FOR EVERYONE WHO MIGHT HAVE BEEN STRUGGLING IN THE PANDEMIC. THE MAIN design combines a DNA strand within an element related to what you are using the younique app for.
Scroll down to see how the logo design adapts on the younique platform...
These are the poster concepts i DESIGNED IN PHOTOSHOP WHICH REPRESENT THE WAY i INVISION THE APP TO MARKETED. EACH POSTER REPRESENTS A DIFFERENT ELEMENT THE PLATFORM IS MADE FOR. i DID THESE MULTIPLE VERSIONS TO ENSURE THE YOUNIQUE AUDIENCE KNOW THERE IS SOMETHING SUITED FOR EVERYONES NEEDS ON THE PLATFORM. MAKING SURE THE AUDIENCE IS AWARE OF THIS IS IMPORTANT AS THE APP ISN'T INTENTED TO BE ASSOCIATED WITH ONE GROUP OF PEOPLE AND IS INTEDED TO HELP EVERYONE ESPECIALLY IN A TIME LIKE THE PANDEMIC.
i WANTED TO SHOW THIS IN THE DIFFERENT TYPES OF PRODUCTS THE YOUNIQUE BRAND CAN BE USED IN INCLUDING HEALTHY SNACKS AND CLOTHING.
This image showcases how the app can be used by someone in an everyday scenario. This scenario shows someone using the app to track their meals. A feature people can use on the younique platform to help improve their diets and eating habits.
below I have created a video presentation to help sell the app to customers. It also creates a better understanding to the apps purpose and other design features I created that showcases the users experience when they use platform.
Overall this project helped me expand my knowledge on the user experience and using a broad variety of softwares in the adobe creative suite for still and motion graphics. I was able to produce a clean a modern app with an easy interface for all users who might be looking for a solution to their problems during the pandemic.